Navigating Recruitments with Rec Gen

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Challenge

1. Unorganized and Cluttered Website Content

The website's content was not structured or optimized, leading to poor representation of the company's services.

2. Inability to Drive Traffic for Appointments and Podcasts

The current website and marketing strategies were failing to attract traffic for scheduling appointments and increasing podcast listeners.

3. Amazing Metrics of the Brand Not Visible to Customers

The impressive metrics and success stories of the brand were not prominently displayed, preventing potential customers from understanding the brand's impact.

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Project Objective

1. Redesign Landing Page

Develop a modern, visually appealing landing page that distinguishes Rec Gen from traditional recruitment companies.

2. Highlight Metrics of Excellent Customer Service

Showcase Rec Gen’s impressive customer service metrics to build credibility and trust.

3. Increase Publicity

Boost the visibility of the Rec Gen podcast and enhance their LinkedIn presence.

4. Provide a Platform for Job Postings

‍Offer a comprehensive platform for current job openings.

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Design Process

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Design Implementation

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1. About Us Page

Optimized the page by reducing content and added Call-to-Action (CTA) buttons throughout.

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2. Podcast and LinkedIn Promotion

Added prominent CTA buttons to increase reach and engagement.

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3. Career Section

Integrated CTA buttons to make job postings more accessible.

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How We Delivered

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1. Global Design Feel

To align with Rec Gen’s global growth focus.

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2. Company Stats

Added to highlight success metrics directly.

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Visual Identity

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1. Font

2. Color

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